Digital Art & Design 2 - PM - 2024-PM Assignments

Objective:
Design a professional and visually appealing logo for a concrete finishing business using Adobe Illustrator. This business is family-owned and has previously been operated by the father. He has now retired and passed the business on to his sons. The client wants a logo that has a modern feel but also shows that the company is established and has been around for a while.

Research and Inspiration:•Begin by researching existing concrete finishing businesses and their logos. Look for inspiration and identify common elements used in this industry.

•Consider the business’s values, services, and target audience when brainstorming ideas.

Concept Development:• Sketch out several logo concepts on paper. Explore different shapes, typography, and visual elements related to concrete (e.g., trowels, concrete slabs, textures).

•Think about how to convey durability, precision, and professionalism through a more modern design.

Layout and Composition in Adobe Illustrator:
•Create your concept using Adobe Illustrator

•Consider the design elements:
- Typography: Select a clean and legible font for the business name. Consider using a bold font for impact.
- Iconography: Incorporate relevant concrete-related icons or symbols (e.g., trowel, concrete mixer, finishing tools).
- Color Palette: Choose colors that evoke strength, stability, and professionalism. Earth tones or shades of gray can work well.

•Arrange the elements (text and icons) in a balanced and visually pleasing way.

•Ensure the logo works well in both color and black-and-white versions.


This assignment will replace your lowest grade (major or minor) or replace one missing assignment (major or minor).

Hello! I hope everyone is safe and has power! If you have power and are able, take a quick review of the Brain Buffet Videos to prepare for the Adobe ACA Certification Exams for Photoshop and Illustrator. Both exams will be given tomorrow. 

Please let me know if you have any questions.
Stay safe :)

– Ms. Coleman

In this exam assignment, you will explore the use of natural and artificial light to create eight portraits that effectively convey a range of emotions. 

PART 1:
Your challenge is to use natural and artificial lighting, as well as creative perspective and compositional techniques to create visually compelling portraits that communicate eight of the specific emotions listed below. Three of the images should include creative use of shadow:
Happiness
Boredom
Anger
Sinister
Surprise
Excitement
Sadness
Confusion
Fear
Disgust
Frustration
Turn in each of the eight images on a single 8.5x11 canvas with a name, the emotion captured, the lighting technique used, and all exposure information, including the lens used and focal length at which the image was shot captioned at the bottom in a small subtle font. 

PART 2:
In an accompanying Google document, give a brief explanation of the lighting technique used for each of the eight images and which lighting set-up you used to achieve the image. Also, include an explanation of which emotion is communicated and why you feel the image successfully communicates the emotion.

Lastly, write a paragraph summarizing your experience of the following: working in your particular group, any successes you encountered while creating your images, challenges that you encountered while creating your images and how you found your solution, and your favorite portrait of the eight that you are submitting and why you are drawn to it. Be sure to use accurate terminology.

Grading: 
Your final grade will be based on the following criteria:
Effective use of natural and artificial light to convey the chosen emotion
Accuracy of lighting techniques
Technical proficiency in photography and editing (accurate focus and exposure) - Inclusion of all info listed in Part 1
Creative use of shadow in at least 3 photos.
Inclusion of all written information in Part 2 - Usage of appropriate terminology
Creativity and originality

Please take a few moments to fill out this survey...this is ONLY FOR SENIORS

Use the link below to create log-in information and register for the ACA Illustrator and Photoshop exams. Once on the website below, click on the blue Login/Register option. This will take you to a log-in screen...you will need to select the "Join for free" option and complete the registration process.

As you complete projects and have additional time, continue to watch and follow along with videos from sections 1 - 4 on Adobe Photoshop. You are responsible for turning in what you create from each set of videos. Please attach all files here once completed.

You are responsible for turning in the following:
Project 5 from P5- Bring It All Together
Project 6 from P6- Awesome Album Cover
Project 7 from P7- Video Lower Third
Project 8 from P8- Think Like an Artist

Turn in 2 examples PHOTOGRAPHED BY YOU of the following lighting techniques
(natural version, white or black backgrounds):
High-Key Lighting
Low-Key Lighting
Side Lighting
Front Lighting
Rembrandt Lighting
Butterfly Lighting
Split Lighting
Name your jpgs as the technique used and submit them here.

On your blog, explain five things that you learned about photographic lighting and techniques while researching the topic and shooting so far. Include a header and a photo that represents a lighting type or technique that you liked or even a photo that you shot that uses a lighting technique that you think turned out well.

In this visual research assignment, you will be introduced to different types of photographic lighting, lighting techniques, and how lighting is used in photography. The aim of this assignment is to enhance your understanding of the role that lighting plays in photography and to help you develop your skills in using different lighting techniques to create visually striking images.
This document should be created in Adobe Illustrator and turned in as a PDF.

Part 1: Types of Photographic LightingResearch and write a brief 2-4 sentence description of each of the following types of photographic lighting:
Natural Light
Artificial Light
Continuous Lighting
Strobe Lighting
Soft Box Lighting
Ring Lighting
Back Lighting
Fill Lighting
Find and analyze one example of a photograph that uses each of the lighting types listed above.
Include a short explanation of how the lighting affects the overall composition and mood of each example.


Part 2: Lighting TechniquesResearch and write a brief 2-4 sentence description of each of the following lighting techniques. Include an image of the camera and light set-up for each lighting technique (example attached):
High-Key Lighting
Low-Key Lighting
Side Lighting
Front Lighting
Rembrandt Lighting
Butterfly Lighting
Split Lighting
Find and analyze one example of a photograph that uses each lighting technique listed above.
Include a short explanation of how each lighting technique creates a particular effect or mood.


Part 3: Applications of Photographic LightingResearch and write a brief 2-4 sentence description of how lighting is used in the following types of photography:
Portrait Photography
Still-Life Photography
Landscape Photography
Fashion Photography
Food Photography
Product photography
Find and analyze one example photograph for each type of photography listed above.
Include a short explanation of how lighting is used to enhance the subject matter or create a particular mood in each example.



The pdf that you create is the ONLY resource that you will be allowed to use for your final exam project. Not only is important to make sure that you understand each term and how to achieve the techniques...you will also want to make sure that your pdf presentation has enough information to serve as a resource to you as you work. You will have one class block to practice each lighting technique prior to the exam.

On your blog, explain five things that you learned about photographic lighting and techniques while researching the topic so far. Include a header and a photo that represents a lighting type or technique that you liked.

Using the internet and the 9 words below, find portraits that reflect their meanings.

Happiness
Boredom
Anger
Sinister
Surprise
Excitement
Sadness
Confusion
Fear

Once you have found images for each of the nine words, add to your original Adobe Express blog and caption the emotion communicated. Include a header for your entry.

In this assignment, you are to create and shoot 25 photos that demonstrate an understanding of using various lenses. 

You are to shoot FIVE shots using each of the following lenses:

1. Nikon Nikkor 70-300mm - MID-ZOOM LENS (LOWEST APERTURE 4.5
Capture everyday scenes and objects using the mid-zoom lens. 
Capture an interesting relationship between light and shadow.
These images should focus on composition and framing.

2.Nikon Nikkor 50mm - Portrait Lens - FIXED FOCUS (LOWEST APERTURE 1.8)
Capture everyday scenes and objects using the 50mm lens. Its focal length makes it suitable for portraits, close-ups, and capturing details with sharpness and clarity. 
Capture at least 2 portraits of different individuals.
These images should focus on composition and framing.

3. Sigma 105mm Art Lens - FIXED FOCUS (LOWEST APERTURE 1.4)
Use the art lens to capture artistic photography, offering high-quality optics and precise control over depth of field. Much like the portrait lens, its focal length makes it suitable for portraits, close-ups, and capturing details with sharpness and clarity.

Capture an interesting relationship between light and shadow.
These images should focus on composition and framing.

4. Sigma 150-600mm - SUPER ZOOM LENS (LOWEST APERTURE 5.6)
Use the telephoto lens to zoom in on distant subjects or isolate specific elements within the campus environment.
Remember, telephoto lenses create a compression effect by magnifying distant subjects and making them appear closer together. They also produce a shallow depth of field, blurring the background and isolating the main subject.
Capture at least 2 portraits of different individuals.
These images should focus on composition and framing.

5. Tokina 11-16mm - Landscape Lens - WIDE ANGLE LENS (LOWEST APERTURE 2.8)
Explore wide perspectives and exaggerate depth by using the wide-angle lens. Experiment with leading lines, foreground-background relationships, architectural distortion and forced perspective.
_______________________
A total of 25 shots

As you can probably tell from the above list, all of your photos should demonstrate good composition and creative framing. Remember that in the event that you need to choose between a really light or blown out photo (overexposed) vs. a darker (underexposed), shoot darker.

Once you have shot all 25 images, turn in as a pdf using the gallery template. You will need to adjust it to fit 25 images. Include all exposure information - INCLUDING the lens used as well as the focal length (measured in mm)

On your Adobe Express blog, answer the following questions in complete sentences:

1. Which lens was your favorite? What did you like about it?
2. Which lens was your least favorite? What did you not like about it?
3. Which lens do you prefer between fixed vs. zoom? Explain why.
4. Include an example image shot with the lens you most enjoyed working with.

Include header as well.

On your blog, respond to the following questions regarding the attached landscape photograph.

What emotion do you feel from the image?
What story do you think the photographer was trying to tell with this artwork?
What elements of design do you see present in this composition?
What principles of design do you see present in this composition?

Include a header and the image.

Using an original image, create a convincing movie poster for a COMPLETELY FICTITIOUS movie 
that includes all required components listed below:

A main image that includes legos as your subject(s) – this image should be shot by you
Movie title
Names of main actors/actresses (a maximum of four)
Fictitious Credits( Name of the production company, Name of the producer, Costume Designer, Film Editor, Production Designer, Director of Photography, Executive Producer(s), Producer, Director (black, white, and gold files attached)
Rating of the movie (Choices include: G, PG, PG-13, R…. sorry, no “X” or NC-17 movies allowed)
Dolby Stereo logo (black and white files attached)
Release Date (when will the movie be in theaters?) 
You may also consider including quotes from fictitious critic reviews.

Project Specifications:

Dimensions of the Movie Poster is:  24” width x 36” length
Resolution: 300 dpi
Color Mode: CMYK
You must use an original image with legos as the subject.
All images must be of high quality, high-resolution images.
Save and turn in your work as a properly named PDF.
You will be graded on your ability to include a high-quality main image (original), no unintentional blur, properly scaled elements, usage of elements and principles, intentional information, visual hierarchy, and realism.

Find a brand photo that you feel represents a mood or emotion intended to sell a product. Indicate the brand and explain what you think they are trying to convey to consumers. Include a header and image

On your blog, respond to the following questions regarding the iconic movie poster for the lego version of I Am Legend.

What emotion do you feel from the image?
What story do you think the designer was trying to tell with this artwork?
What elements of design do you see present in this composition?
What principles of design do you see present in this composition?

Include a header and the image.

On your blog, respond to the following questions regarding the iconic movie poster for the 1975 original classic, Jaws.

What is the first thing that you notice about this image?
What do you think the photographer's focal point is for this artwork?
What elements of design do you see present in this composition?
What principles of design do you see present in this composition?

Include a header and the image.

On your blog answer the following questions in complete sentences:

1. What has been most enjoyable about this project?
2. What has been your biggest challenge with this project? Have you overcome the challenge? If so, how did you overcome it?
3. Include an image of your favorite shot so far.

For this project, you'll be diving into the world of magazine design, where the cover serves as a powerful tool to captivate potential readers. Think about it: when someone glances at a magazine, they only give it a few seconds before deciding whether to pick it up. That's why the cover image, messaging, and overall design are crucial—they're the first impressions that can make or break a sale.

Your task is to create a magazine cover using Adobe Illustrator. Taking inspiration from existing magazines, photograph and design an original cover image and layout. Feel free to choose a theme that interests you—whether it's music, fashion, food, or anything else under the sun.

Here's what your cover design should include:
An original photo taken by you, serving as the main cover image.
Make sure to apply any necessary color corrections using Camera Raw.
A catchy cover story headline that complements your main image and draws readers in.
At least two additional featured story headlines to give readers a taste of what's inside.
Incorporate at least two smaller inset photos to highlight other featured articles (these should also be original images).
Experiment with two different typefaces (this will add visual interest to your layout).
Include essentials like a magazine name/wordmark, issue date, price, and barcode to give your magazine a finished look.
_________________________________________________________________________________________

Your magazine cover will be graded according to the attached rubric.

On your blog, respond to the following questions regarding the iconic movie poster for the 1975 original classic, Jaws.

What emotion do you feel from the image?
What story do you think the designer was trying to tell with this artwork?
What elements of design do you see present in this composition?
What principles of design do you see present in this composition?

Include a header and the image.

Using the Legos provided, create 20 scenes/scenarios to photograph in a style that uses creative cropping and angles, as well as the depth of field, as a means to tell a story. 

The main storyline/action of your scenes should be easy to understand by your audience in one frame. Use creative, tight cropping and angles to assist in properly communicating the action in the scene. The frames should be cropped in such a way that transforms the scenes, making it impossible to tell that the images have been taken at AIT. Also use your aperture adjustment settings on your camera to soften your cropped backgrounds, while still leaving enough visual information to give further context to the scene.

When you are done taking your photos, use Camera Raw to make any additional exposure/color edits. You will use the attached double-column gallery template to create a pdf gallery named the Lego Stories. You will turn in as a pdf.

For each image, provide a name for the scene as a caption and include your aperture, shutter speed, and ISO information.

On your blog, respond to the following questions regarding the iconic movie poster for the 1975 original classic, Jaws.

What emotion do you feel from the image?
What story do you think the designer was trying to tell with this artwork?
What elements of design do you see present in this composition?
What principles of design do you see present in this composition?

Include a header and the image.

On your learning blog, discuss how you feel about photography since starting this unit. Do you enjoy it more than you expected? Dislike? What are some of the things you enjoy shooting? What do you still find challenging about shooting? Will you continue taking pictures after this class? Please include one of YOUR original photos and header.

On your blog, highlight a magazine cover that uses a photo that you really enjoy. Explain what you like about the usage of the photo. Also discuss the layout of the cover. Is it simple? How does the cover use typography? What is the relation of that type to the photo itself? Finally, explain the usage of color in the layout and why you think it works within the layout. Add an image of the cover and a header.

As you complete projects and have additional time, continue to watch and follow along with videos from sections 1 - 4 on Adobe Photoshop. You are responsible for turning in what you create from each set of videos (except Project 1). Please attach all files here once completed.

You are responsible for turning in the following:
Project 2 from P2- Ena the Ballerina
Project 3 from P3- Hogschwartz
Project 4 from P4- Mysterious Scene

On your Adobe Express blog, answer the following questions in complete sentences:

Explain the following terms in your own words:
1. Aperture
2. Shutter Speed
3. ISO

Include header and examples of each: aperture (soft and deep focus,  shutter speed (high/short and low/long exposure), and ISO (low and high settings).

In this assignment, you are to create and shoot ten photos that demonstrate an understanding of how to control shutter speed. You should shoot five photos showing a higher shutter speed that freezes movement and the remaining five should show a lower shutter speed that blurs the motion.

You are to shoot the following:
2 shots of a person moving (high ss & low ss)
2 shots of moving water (high ss & low ss)
2 shots of light painting (Remember: In order to photograph in the dark, you'll want to open up your aperture very wide to let in all available light and slow your shutter speed down)
2 shots of moving cars (high ss & low ss)
2 shots of a subject of your choice (high ss & low ss)
_______________________
A total of 10 shots

Be sure that your photos also demonstrate good composition and creative framing. Remember that if you need to choose between a light or blown-out photo (overexposed) vs. a darker (underexposed), shoot darker.

Once you have shot all ten images, you will need to turn in this assignment using the Adobe Illustrator gallery template. Include a name for all photos and all photo information (ISO, aperture, and shutter speed). Turn it in as a pdf.

On your blog, answer the following questions in complete sentences:

1.  Define Shutter Speed.
2.  How is Shutter Speed Measured?
3.  What happens happens to motion when you use a shutter speed slower than 1/60th of a second?
4.  What tool should you use to avoid camera shake (the camera capturing movement while the shutter is open) at slow shutter speeds?
5.  What effect does a fast shutter speed length (1/1000 for instance) have on your image?

Provide an example of each (shallow and deep depth of field AS WELL AS short and long shutter speed) from the images YOU have shot as well as a header.

For today's assignment, you will be shooting several scenario shots:
Camera Set Up
Camera to A Mode (Aperture Priority)
Aperture to the lowest number it will go (under f/5.6)
Get in SUPER CLOSE to your subject
Create intentional depth between camera lens and subject as well as subject and background 

Photo 1
A hand outstretched holding something in focus with the subject behind blurred.  
The hand MUST contain an object.
         Photo 2

Part of an object in focus with the background blurred
          Photo 3

Half of a person's face
Close up in focus with the background blurred  
Do NOT show the whole face – consider creative ways to crop or cover the other half of the face
         Photo 4
A bloom or leaf in focus with the background blurred  
        Photo 5
A logo in focus with the background blurred 

Photo 6
A group of people evenly in focus

 Photo 7
An image that shifts blur to the foreground and focuses on something in the middle ground of the photo.

 Photo 8
Free choice 
You may pick any subject to photograph as long as there is focus against blurred background.

Once you have shot all eight images, you will need to turn in this assignment by using the gallery template shared with you yesterday. You will need to include a name for your photo as well as the f/stop setting used for the image. This information should be listed as a caption directly underneath the photo. F-stop information for your shots can be found by clicking once on the picture to select it and clicking Command+ I.

Choose one of your original images shot during the past two weeks for color correction. For today's Photoshop practice, please change the color of something in the image. Turn in a jpg of the before and after files here once completed.

Turn in 5 shots (.jpg format) with a deep (narrow) depth of field and 5 with a shallow (wide) depth of field (10 total). Please organize your images using the template attached. Underneath each image, please include the name of the photo along with the aperture (f/stop) number. Save and turn it in as a properly labeled PDF file.

1. Explain the difference between the following:
   • Shallow/Narrow depth of field  vs.  Deep/wide depth of field
   • f/2.8  vs.  f/22 (discuss hole/opening size and amount of light entering)

2. Which depth of field softens the background of a photo? 


Answer in complete sentences on your blog and include a header and an example of both aperture effects (shallow/deep).

On your blog, provide two examples of a photograph that is taken at an extreme angle or viewpoint. Explain why you feel each example's angle or viewpoint is unique. Include 2 images as well as a header.

1. Selection and Retouching Tools
Using Photoshop and the tools of your choice, remove Racheal from her background (file name:Racheal.jpg) and add her to the two additional images attached (file name: Add_Racheal_1.jpg and Add_Racheal_2.jpg). Rachael should be the only person in the image so you will need to remove the man in one of the photos. Also, pay attention to Rachael's scale. You will need to place her into images 1 and 2 at different sizes to make her look like she belongs in her new backgrounds.

.
2. Selection and Colorizing
Using the selection tool(s) of your choice, change the orange color of the sneakers to a hue of blue. You should use either of the methods of colorization that we learned yesterday (Hue/Saturation Adjustment Layer or Replace Color).

On your blog, respond to the following questions regarding attached photo by photographer Marina Cano.

What emotion do you get from the interaction of the elephants in this portrait?
What do you think is the story behind this portrait?
What elements of design do you see present in this composition?
What principles of design do you see present in this composition?

Include a header and the image.

Choose two of the black-and-white, high-contrast images below. Using Adobe Photoshop, create a painted version of the image created from two of the following color palettes: Primary, Secondary, Tertiary, Tints, Tones, Shades, Warm, Cool, Complementary, Split Complementary, Triadic, Analogous, and Monochromatic.

You will be scored on the ability to apply color realistically, craftsmanship, the ability to follow a color theme throughout the entire image, as well as the overall success of the entire assignment.

In the private comments, list three things that you learned about the camera yesterday. Also, answer how you feel about shooting so far?

On your blog, respond to the following questions regarding the iconic portrait "The Afghan Girl" by Steve McCurry.

What emotion do you get from the portrait of this young lady?
What do you think is the story behind this portrait?
What elements of design do you see present in this composition?
What principles of design do you see present in this composition?

Include a header and the image.

Capture 10 images – one of those to be used to practice with color correction. Be sure to shoot in RAW format as well as jpg...you will need the RAW file for color correction. We will discuss the photo gallery template as a class.

After our demo, use the clone stamp tool to remove all tears and blemishes from  the photos provided below. Take your time...don't rush it. Turn in your .psd (the format will be photoshop) file here once completed.

On your learning blog, answer the following –

1. Which selection tool (shape marquee tools, lassos, magic wand, object select, quick select) do you use with the most control and accuracy? Why?
2. Which selection tool do you have the least control and accuracy? Why?
3. Which retouching tool (clone stamp, healing brush, spot healing brush, patch tool, content-aware fill) do you use with the most control and accuracy? Why?
4. Which selection tool do you have the least control and accuracy? Why?

Please include a header and a before and after image of an image that you retouched using one of the retouching tools that we recently discussed.

In this project, you will create your business card using the influence of the mood board that you previously created and using your recently finalized logo. This card will also be a part of the branded system that you are creating so ensure consistency is maintained throughout.

Answer the following questions in the private comments of this post - prior to beginning:
1. What information needs to be on the card? Rank the information that you have listed.
2. What do you want to communicate about yourself or your brand? 
3. What impact do you want the business cards to have when handed out? 
________________________________________________________________________________________

Important information for a business card:
1. Logo 
A logo used consistently on business cards and other print/electronic materials helps to establish a company's identity. An organization with a highly recognizable logo might de-emphasize the business name (size and/or placement) but it is usually an essential piece of information.
2. Name of the individual/business/organization
The name of the individual or the name of the business or organization is usually the most prominent text element of a business card. 
3. Job Title of Individual
Should indicate what you do or the service you provide. Can also include "President" or "CEO" or some other title to give the appearance of a larger organization.
4. Phone numbers
Don't forget the area code on phone numbers.
5. Website Address
Web addresses (your student portfolio address) can be listed without the http:// preceding the URL. This feels more modern.
6. Social Media Icons
A business card with social media icons automatically obtains a level of credibility. It makes your brand more approachable, and easy to access– showing that your business has a social standing online.
7. Visual Engagement
Though small, this is another opportunity to infuse your personality as an artist into your layout. Don't be afraid the be fun and energetic – it adds whimsy to your work...many times your branding has the opportunity to communicate what skills you bring to the table before you even get the chance to speak with anyone about a job!

________________________________________________________________________________________

1. Answer the three questions listed above in the private comments before beginning your layouts.
2. Create 1 layout from the 3 concepts that you sketched that use the inspiration of what you have found through your research. Be playful and think differently as you approach the layout.

Be reminded, creatives have a bit more latitude when it comes to individuality on a resume/business card design. Companies expect you to push creative boundaries and be original. BUT, there is a thin line between original/creative and PROFESSIONAL. Rules of layout and composition still apply (choose legible fonts and make text legible, utilize white/negative space for breathability, stick to your color palette, create visual hierarchy and scale to establish important information, use a grid structure to organize the alignment in your layout, etc.)

3. Your final layout concept should be set up and created in Adobe Illustrator. 
Specifications for this project include:
*Size: 3.5″x 2″ (standard)...but feel free to adjust this if your idea requires a more custom sizing.
*Orientation: Portrait (Vertical) or Landscape (Horizontal), based on your design.

*Corners: Can be standard or rounded

*Sides: Your card layout can be single-sided (containing artwork on on only one side or double-sided (containing artwork on both the front and back sides)


Grading Criteria:

Creativity and originality of the mood board and branded system
Consistency and coherence of the visual style across all branding
Effective use of typography, color, and imagery
Attention to detail and professionalism in the design
Clarity and organization of all layouts

On your blog, describe a photo that you or your family owns that is special to you. Why does it mean so much to you? Who is in it? Is it digital or do you have a hard copy of it? If you have access to it, include it with a header.

Please turn in the completed Clone Stamp Exercise here.

On your blog, identify the elements or principles present in the business card layout attached below. Do you feel this layout is successful or unsuccessful? Why or why not? What do you feel is the message this person wants to convey? Include the image and a header.

The objective of this assignment is for you to develop a business card layout that fits into the branded system that you have established in your mood board and logo designs.

A STANDARD BUSINESS CARD SIZE IS 3.5 x 2 (inches).
1. Researching and Gathering inspiration for your business card layout. Look for example layouts from other artists and designers (or any other examples that apply) that resonate with you and reflect the direction you would like to see your layout take. Collect 8 examples and save these into a folder on your desktop. Label the examples by number and create a Google Doc explaining why you feel each layout is successful using the rationale of the elements and principles of design. ALSO, include 2 unsuccessful layouts, and explanations for why you feel the layouts don't work. Be sure to use design terms and verbiage in your explanations. You will turn this folder in as research.

Be reminded, creatives have a bit more latitude when it comes to individuality on a business card design. Companies expect you to push creative boundaries and be original. BUT, there is a thin line between original/creative and PROFESSIONAL. Rules of layout and composition still apply (choose legible fonts and make text legible, utilize white/negative space for breathability, stick to your color palette, create visual hierarchy and scale to establish important information, etc.)

2. After completing your research, create three sketches to explore possible layout and composition ideas for your final business card layout.

3. Your research folder should be turned in as a zipped file. It should include 10 example images, labeled to match your explanations, as well as a pdf of your Google Doc and your three sketches. You will turn this in as a packaged zip file.

On your blog, answer the following: 

1. What information do you think is important to include in your business card layout?
2. Include an example of a business card layout that you find to be professional and visually engaging. Explain why you feel it is successful in both of these ways.

Include a header and the example photo.

In this project, you will create your personal logo using the influence of the mood board that you previously created. 

1. Start by researching and gathering inspiration for your logo design. Look for example logos from other artists and designers (or any other examples that apply) that resonate with you and reflect the direction you would like to see your design take on. Collect ten examples and save these into a folder on your desktop. You will turn this folder in labeled as "FirstInitial_LastName_LogoResearch".

2. You will also be responsible for turning in sketches from your brainstorming process. Provide five sketched design concepts to show that you are planning your logo with intention. This will also assist you in working out any issues with the logo's composition prior to beginning the design. From these sketches, you will narrow down at least 3 of the sketches to develop into digital concepts. These may be completed on paper and uploaded or created on the iPad.

*Formats for turning in: Your research folder containing your logo design examples and sketches (compressed as a zipped file). Also include ONE pdf that contains all three logo concepts. Place a star on the logo concept that you choose to move forward to your business card layout.

CONSIDER THESE POINTS AS YOU DEVELOP YOUR IDEAS:
1. A logo's form and structure should be as simplified as possible.
2. A logo must be successful in black and white.
3. A logo should successfully scale from large to small.

Good Afternoon,

Please continue working on the assignment that we began on Friday – research, brainstorming, sketches, and design of your personal logo development.

REMEMBER:
1. A logo's form and structure should be as simplified as possible.
2. A logo must be successful in black and white.
3. A logo should successfully scale from large to small.

*Formats for turning in: Your research folder containing your logo design examples and sketches (compressed as a zipped file). Also, include ONE pdf that contains all three logo concepts. Place a star on the logo concept that you choose to move forward to your business card layout.


Thank you in advance for displaying the same behavior that you all do each day!  Email me with any questions.

On your blog, answer the following: 

Describe the experience of creating a logo that represents you. What was easiest about the process? What was most challenging? What logo type does your logo design represent? Include a photo of the logo that you like most from your top three concepts. Explain the idea of the logo and how it represents you as an artist/designer.

Include a header along with the image of your chosen concept.

Please watch and work along with each video. You are responsible for turning in what you create from each set of videos for Projects 6 and 7. Remember, as you complete projects and have additional time, continue to work through your videos. Please attach all files here once completed.

On your blog, answer the following: 

Describe the experience of creating a mood board that represents you. What was easiest about the process? What was most challenging? What did this project help you learn about yourself as an artist and the things you are drawn to as a designer?

Include a header and a photo of your mood board.

The objective of this assignment is for you to develop your brand as an artist/designer by creating a mood board that represents your style and ultimately will develop into your logo.

1. Start by researching and gathering inspiration for your branding. Look for design styles, color palettes (3 colors max), typography, patterns, textures, and imagery that resonate with you and reflect your personality and style as an artist/designer. Save these into a folder on your desktop that contains an organized folder structure to show the assets above. You will turn this folder in as research. Name it "FirstInitial_LastName_Research."

2. Next, create a 16x20 mood board in Adobe Illustrator using the assets you have found to represent your brand. Include a mix of inspirational pieces, such as artwork, photographs, typography, and designs that evoke your desired mood and style. Your mood board should be a representation of your design aesthetic and the visual style that you will use for your logo and business card. The mood board's composition should help your viewer understand the importance and hierarchy of the visuals you include. You will be graded on the success of the mood board's communication.

3. Your research folder should be turned in (organized as stated above) as a compressed, zip file along with a pdf of your mood board.

Good Afternoon,

I am not feeling well today so I will not be there. Please continue working on your mood boards for your personal logos. If you finish, remember....it is ok to move on to your sketches and brainstorming stages of the creative process for your logo. DO NOT CONTINUE TO THE LOGO DESIGN AT THIS POINT. We will start on that together tomorrow.  Keep in mind that projects for Brain Buffet videos 6-7 are due tomorrow as well.

Thank you in advance for displaying the same behavior that you all do each day!  Email me with any questions.

For the next 3 days, you are going to create eight logos based on the client briefs below. Be sure to utilize the logo design process discussed in class, as well as all information in the client brief, to ensure the client is pleased and all that they like is included. You will need to include brainstorming lists and multiple sketches for each logo.

1. Company Name:  Big Bear
Company Description: 
We are a company that inspires new ways to learn code by combining open-source software with a lovable mascot. Our main product is an app that you can use on the go and implements our groundbreaking technology. Our target audience is adults. We want to convey a sense of upscale, while at the same time being technologically advanced.
Job Description: 
You must create a logo using the information given in this brief. They would prefer a mascot logo that uses the color black. The logo will be printed on the side of vehicles. Take into account the company's values and preferences, and make sure it will work for all visual applications.
________________________________________________________

2. Company Name:  Stripe
Company Description: 
We are a company that makes and distributes gluten-free snacks. Our main product is made with a secret recipe and served in high-end coffee shops across the nation. Our target audience is married couples. We want to convey a sense of delight, while at the same time being healthy.
Job Description: 
You must create a logo using the information given in this brief. They would prefer a wordmark that uses the color grey. The logo will be printed on the snacks' packaging. Take into account the company's values and preferences, and make sure it will work for all visual applications.
________________________________________________________

3. Company Name:  Art Space
Company Description: 
We are a little corner shop that sells art supplies. Our main product stands out because of its superior quality and authenticity. Our target audience is people on a budget. We want to convey a sense of traditionalism, while at the same time being creative.
Job Description: 
You must create a logo using the information given in this brief. They would prefer a combination that uses the color black. The logo will be printed on the store's signage and bags at point-of-purchase. Take into account the company's values and preferences, and make sure it will work for all visual applications.
________________________________________________________

4. Company Name:  Cicada
Company Description: 
We are a company that makes and distributes action movies. They stand out because they're movies are high action with powerful messaging. Our target audience is women. We want to convey a sense of being cutting-edge, while at the same time being modern.
Job Description: 
You must create a logo using the information given in this brief. They would prefer a emblem that uses the color white. The logo will be used on the company's website. Take into account the company's values and preferences, and make sure it will work for all visual applications.
________________________________________________________

5. Company Name:  Coco

Company Description: 
We are a fashion company that sells handmade outfits. Our items are made with unique attention to detail and are sold in your favorite stores. Our target audience is young adults. We want to convey a sense of handmade authenticity, while at the same time being inexpensive.
Job Description: 
You must create a logo using the information given in this brief. They would prefer an abstract that uses the color blue. The logo will be used on the company's website. Take into account the company's values and preferences, and make sure it will work for all visual applications.
________________________________________________________

6. Company Name:  Magic Works
Company Description: 
We make educational YouTube series for learning various subjects. We stand out because we make learning easier. Our target audience is college students. We want to convey a sense of edginess, while at the same time being educational.
Job Description: 
You must create a logo using the information given in this brief. They would prefer a pictorial logo that uses the color orange. The logo will be printed on the company's website as well as on promotional materials. Take into account the company's values and preferences, and make sure it will work for all visual applications.
________________________________________________________
7. Company Name:  Air Gliders

Company Description: 
We are a company that produces iconic marathon running shoes. We pride ourselves in our worldwide reach. Our target audience is young adult runners. We want to convey a sense of athleticism, while at the same time being strong and fast.
Job Description: 
You must create a logo using the information given in this brief. They would prefer a combination logo that uses a medium color yellow (enough that it offers contrast against white). The logo will be printed on the side of all shoes and other related products. Take into account the company's values and preferences, and make sure it will work for all visual applications.
________________________________________________________

8. Company Name:  Froghopper
Company Description: We are a company that makes and distributes low-sugar desserts. Our main product is made with attention to detail and shipped directly to your home. Our target audience is diabetics or people watching and controlling their sugar intake. We want to convey a sense of health and wellness, while at the same time being fun and delicious.
Job Description: 
You must create a logo using the information given in this brief. They would prefer an emblem logo that uses the color purple. The logo will be embroidered on uniforms. Take into account the company's values and preferences, and make sure it will work for all visual applications.


TO TURN IN: Please save a primary folder on your desktop and name it "FirstInitial_LastName_Logo_Rapid_Fire". Inside that folder, create individual folders for each of the clients listed below. Photos of your research (brainstorming and sketches) along with a .pdf version of your logo should be saved into the appropriate client folders. Compress the folder called "FirstInitial_LastName_Logo_Rapid_Fire" and turn in that compressed file here.

On your blog, identify the elements or principles present in Spotify's logo attached below. Do you feel this logo is successful or not? Why? 
What do you think the colors represent? Include a header and photo.

Look back over the drawing practices on your blog and write about the ways that you feel you have improved as an artist since some of your first drawings. What has improved and what areas do you feel need more work? Answer on your blog and include a photo.

On your blog, list the seven logotypes discussed in class yesterday. Give a brief explanation for each logotype. Show an example for each. Also, answer the following question in a complete sentence: What are the three rules you should remember when designing logos for a client? Include a header.

On your blog, list the 6 phases of the Logo Design Process. Explain what happens during each step. Include an image and a header.

Choose a minimum of 12 activities from your daily routine. These could include waking up, eating breakfast, attending classes, practicing hobbies, exercising, studying, socializing, etc. Create original icons for each activity using Adobe Illustrator. Your icons should be simplified, using basic shapes and lines, but they must clearly represent the action. 

Arrange the icons in the grid provided. Consider balance, spacing, and alignment to create a harmonious composition.
Create all icons in black shapes and/or lines. Maintain a cohesive art style throughout all icons, ensuring they belong to the same visual universe. The challenge is to convey complex actions through simplicity. Ensure that each icon is instantly recognizable, even at a small size.

While maintaining simplicity, consider adding small, subtle details that enhance the meaning of the icon.
Use creativity to find innovative ways to represent each activity uniquely. KEEP IT LEGIBLE AND CLEAN.

When completed, turn in here as an .ai file, properly named and labeled.

In complete sentences on your blog, answer the following questions:

1. What are the five principles that you need to remember when creating a logo design?
2. Provide an example of each one of these principles in logo design and explain why you feel it is a good example.

Please include a header along with your image examples.

On your blog, use the following questions to discuss simplifying in design:

1. What do you think it means to simplify a design?
2. Find 3 examples of logos that have simplified designs.

Your objective for this project is to use typography in the layout of packaging for a new and exciting original brand of breakfast cereal. Your design should utilize 2-3 different fonts, with the maximum being 3. You will also be scored on how you use colors in relation to one another, as well as the elements and principles of design. 

Think about your target audience and what your theme is then come up with a name for the cereal and design an effective logo. A design for sugary cereal targeted towards children should be different than organic oats for adults, right? 

For this assignment, turn in TWO thumbnail sketches showing two different ideas for your front panel before you begin working in Illustrator.

Here is a general guideline to get you started, but feel free to modify this in any way that accommodates your concept:

Front Panel:
• Company Logo
• Name of the cereal
• Graphic and or photos

Back Panel:
Puzzles, Games, Facts, etc

Left Side Panel:
• Company Logo
• Nutritional Facts
• English & one other language

Right Side Panel:
• Company Logo
• Ingredients
• Website address

Top Flap:
• Company Logo

Your design will be printed and assembled, so keep your bleeds (printing that goes beyond the edge of where the sheet will be trimmed) and margins in mind.

On your blog, identify the elements and principles found in the typographical magazine layout. Also, explain what typography contributes to the composition.

On your blog, explain the two sketch ideas that you created yesterday. Also, explain why you chose the concept that did and the name on which you have decided. Who is your target audience and what is the intended personality or energy that your cereal brand will have? Add a header and images of your sketches.

Using Adobe Illustrator, create a drawing of yourself. It can be flat-shaped based, lines our outlines, or any other technique you choose. You may use a reference photo and the image should be drawn freehand. At the end of 20 minutes, stop working. We will continue this prompt tomorrow so don't post to your blog yet.

On your blog, tell me about the song that you chose for your song lyric poster. Why did you choose it? What is the most visual lyric in your layout? What elements and principles did you use for the layout? Include an image and header of your work.

Create a typographic composition using a section of your favorite song. The challenge of this project is to use type as an expressive tool so be sure to choose song lyrics that can be represented in a visual way. Play with the typeface and fonts, size, direction. Your composition should be set up in Adobe Illustrator as an 12x18 document. This should be an original piece that you have created, although it may be inspired by other art. While text is the superstar of the layout, feel free to add supportive artwork/icons to further strengthen your communication.

REMEMBER: TURNING YOUR TEXT TO OUTLINES ALLOWS YOU TO USE TEXT AS SHAPES/ARTWORK.

NO SYSTEM FONTS ALLOWED!!!!
Your composition use the elements and principles of art/design. 
Your final poster should turned in here as a PROPERLY NAMED pdf. Failure to do so will result in point deduction.

See examples attached.

On your blog, show an example of each of the following typeface categories USED in a layout or composition:


1. Serif 
2. Sans Serif
3. Script
4. Display


For each example, explain why you think the artist/designer chose to use the font for the layout/composition.

In the private comments below, describe each of the following terms:
1. Serif 
2. Sans Serif
3. Script
4. Display
5. Which of the typefaces above would you use if you were designing pages for a novel with a lot of text?
6. Which of the typefaces above would you use if you were designing a logo with a modern feel?
7. Which of the typefaces above would you use if you were designing the cover and header of a rock magazine?
8. Which of the typefaces above would you use if you were designing an invitation to fancy banquet?

Typefaces, like may elements of design, have personalities. If their personalities don’t match the essence of your business or message or text, you can create a conflict, which distracts your audience.

Font choices can make or break a message. In the attached Illustrator file, the messages have been presented in a poor choice of typeface — this demonstrates how the wrong font can negatively affect the message in a layout. 

Each message has a blank art board below for you to reformat the message using a more appropriate typeface — one that helps to better communicate each message. 

Use the link below for free font choices. Once you are done, please turn all text boxes to outlines and submit your PROPERLY NAMED PDF file in here.

On your blog, identify the elements and principles found in the typographical poster below. Also, explain what typography contributes to the composition.

On your learning blog, find and post three examples of type being used as the primary design element in a layout. Include a header for this post.

In today's assignment, you will use the power of color palettes and emotions to craft a unique superhero and costume. You will also delve into character development by defining the hero's superpower, mission, and the world they inhabit.

Based on the portrait that you recreated yesterday, you will use the iPad or Adobe Illustrator to re-invent that person as a superhero with a superhero costume based on the original color palette (including black and white). Specifically, your superhero's appearance/superpower/mission/environment should be influenced PRIMARILY by the mood or emotions communicated by the color palettes of the original images (consider color harmonies and color mood influences from previous assignments).
The superhero and costume should be original artwork, though you may use reference existing images to establish proportions in the artwork. Your approach, brush types, artistic style, and interpretation are completely up to you. 

You will only have today's class block to work on this. When you are done, post your final artwork here as a jpg, as well as the original image that you worked from, and the information below in the private comments:

1. Name: What is your superhero's name?
2. Superpower: What unique ability or skill does your superhero possess?
3. Mission: What is their purpose or goal in the world?
4. Explain why you made specific choices for your superhero's appearance and costume.
5. How do these choices reflect the emotions and color palette of the original image?
6. Describe the environment in which your character exists. Is it a futuristic city, a mystical realm, or something entirely different?
7. What role does the environment play in your superhero's story?

Using Procreate or Adobe Fresco, you will be creating a drawing composition replicating one of the attached portrait references. Create this portrait study using the photo's existing color palette (even black and white). This composition should include an INTENTIONAL usage of one PRIMARY element AND principle. Your approach, brush types, artistic style, and interpretation are all up to you. You will be working on this today and tomorrow so plan the class time accordingly – careful not to work too slowly as well as not rush your work.

When you are done, save your file and attach it as a jpg to this post. In the private comments, add an explanation of which element AND principle you chose to pursue and you used BOTH to create your drawing composition.

Take a look a the attached movie poster for the movie "Rocky". On your blog, explain how the designer uses design elements and principles in this composition.

On your blog, respond to the following prompt about the attached image: 

State which elements and principles (remember, there can be more than one) are present and briefly explain why you feel those particular elements make up the composition. Include the image attached and a header.

BrainBuffet is the best selling and most successful certification curriculum for the ACA. They partner with Adobe to support training for all of the software included in the Adobe Creative Cloud, so that both students and industry professionals can prepare for Adobe Certification testing. We are lucky that our administrators have found it important to provide this particular training and test prep tool to ensure success for each of you on the test. We will be incorporating these video modules throughout the semester as we approach the testing date (at the end of the semester). Please use the link below to get registered for our class training videos.

As you complete projects and have additional time, continue to work through your videos. Watch and follow along with videos from sections 1 (no project to turn in) thru 5 on Adobe Illustrator. You are responsible for turning in what you create from each set of videos. Please attach all files here once completed.

Sol LeWitt (Conceptual Artist and Painter)
Jean-Michel Basquiat (Painter)
Temi Coker (Digital Artist)
Ansel Adams (Photographer)
Chuck Close (Painter)
Andy Warhol (Painter)
Keith Haring (Graffiti Artist)
Kehinde Wiley (Painter)
Gordon Parks (Photographer)
Man Ray (Photographer)
Laci Jordan (Digital Artist)
Paula Scherer (Designer)
Arthell Isom (Anime Artist)
Kara Walker (Multimedia Artist)
Roy Lichtenstein (Painter)
Jade Purple Brown (Digital Artist)
Luisa Azevedo (Digital Artist)
Aaron Draplin (Graphic Designer)
Jane Long (Digital & Fine Artist)


Choose TWO artworks by FOUR of the American artists listed above. Analyze the artwork using the principles of design and answer the questions below. Use complete sentences.
Balance: Does the artwork feel balanced or unbalanced? How does the artist achieve this effect?
Contrast: Are there areas of the artwork that have a lot of contrast? How does this affect the overall composition?
Emphasis: What is the focal point of the artwork? How does the artist draw your eye to it?
Rhythm/Movement: Does the artwork have a sense of movement or flow? How does the artist achieve this effect?
Proportion: Are the elements of the artwork proportional to each other? How does this affect the overall composition?
Pattern/Repetition: Are there repeated elements in the artwork? How does this affect the overall composition?
Unity/Harmony: How do the elements of the artwork work together to create a unified whole? Are there any elements that feel out of place?
Alignment: Are there any elements that are aligned with each other? How does this affect the overall composition? Is there a sense of order or structure in the artwork?

Your final step will be to apply the principles of design to create a composition in the style of one of the four artists you’ve researched. Use Adobe Illustrator to develop your artwork, ensuring it reflects the qualities and characteristics of the chosen artist. Remember to create subtle backgrounds related to each artist's specific style in your slides. Your final submission should be a properly labeled .pdf file at the size of 12x14.
Use Adobe Illustrator to create your slides. For each artist, create subtle backgrounds that relate to their specific style in some way. Turn in as a properly labeled .pdf file.

Use today's bell ringer and drawing practice time to review for the exam on the elements, principles, and color theory/harmony. Feel free to study with a partner.

On your blog, include the image below and an explanation of which elements and principles have been used to create the layout. Don't for get to include a header.

The images below show the historic downtown of Anderson, South Carolina. Today, you will create a composition using one of the cityscapes attached. Your goal is to represent Anderson by capturing its unique character and architecture shown in the photos. Once you have created the digital illustration, you will then copy it onto a new artboard so that you have two of the same illustration. From there you will apply a warm color palette to one and a cool color palette to the other.

In each of your compositions, using both the warm and cool color palettes to bring the city to life and experiment with the mood of each composition: 


Apply warm colors to evoke a sense of energy, vibrancy, and warmth – could imply a warm sunrise, summer day, or sunset
Apply cool colors may convey calmness, serenity, and a sense of distance – could imply a cool sunrise, a winter or dreary day or night


YOUR COLOR PALETTES SHOULD CONSIST OF ONLY 5 COLORS (FIVE FOR THE WARM PALETTE AND FIVE FOR THE COOL PALETTE) – Remember to use a range of values, tints, tones, and shades to create depth.


The idea is to illustrate local landmarks with just enough detail to capture likeness but keep in mind that TOO MUCH detail can complicate the artwork. Create just enough to capture the essence of this town, while also showcasing your understanding of color theory.


Create this document at 16x20 (in inches) using Adobe Illustrator. Turn in your properly labeled .ai file (containing both warm and cool compositions on two separate artboards) here once completed.

On your blog, include the images below and an explanation of the type of balance the image shows. For each, label the image with the correct type of balance and write a brief explanation of how the image shows that type of balance. Include images and a header.

On your blog, answer the following:

1. What are ways that you can create rhythm/movement in a layout?
2. Explain why a designer or artist might use repetition in a composition.
3. What does scale refer to?
4. Why is it important to establish alignment in a page layout?

Show one example for each answer.

Create a drawing that uses the element of shape to create a sense of unity/harmony as the dominant compositional principle. This means that shape should be used in a way that ties together several elements, which ultimately will lead your viewer to the focal point. On your blog, create the following headline: Drawing Practice 11 and give a quick summary of how you feel about your final product.

Objective: 
Create eight 24 x 36 layouts that visually demonstrate each one of the following:

Principles of Design: 
1. Emphasis
2. Balance
3. Unity/Harmony
4. Contrast
5. Movement/Rhythm
6. Pattern/Repetition
7. Scale/Proportion
8. Alignment

Project Requirements:• Must be 24 x 36 (or 36 x 24)
• Each poster must include the name of the principle and have a short definition.
• Visuals must exhibit the principle.
• Other principles may be present but the dominant principle should be front and center.
• Consider your visual direction on the element posters - each poster should feel like part of an entire set.
• Use Adobe Illustrator

This assignment is due at the end of class on Friday, 2/9.
Create outlines and turn the file in as a properly labeled .pdf so that all fonts are embedded properly.

See examples of previous student work posted below.

On your learning blog, share one example of artwork that is created with each of the terms discussed yesterday as the primary principles. Explain why you feel your examples represent each.

On your learning blog, share one example of artwork that is created with each of the terms discussed yesterday as the primary principles. Explain why you feel your examples represent each. Also answer the following questions in your own words, using complete sentences:

1. Name and explain the three kinds of balance.
2. What does emphasis do in a layout?
3. What is contrast and how can it be achieved?
4. Explain unity/harmony in a layout or piece of art.

In Adobe Illustrator, create a composition that uses the principle of emphasis to draw the viewer's eye to a particular focal point. Remember, emphasis When done, screenshot your composition and post it to your blog. Create the following headline: Drawing
Practice 10 and give a quick summary of how you feel about your final product.

On your blog, respond to the following questions regarding your warm and cool color palettes used in your Anderson, SC Landmarks assignment:

What time, season, and emotion does the cool color palette communicate?
What time, season, and emotion does the warm color palette communicate?
Which palette was easier to use? Why?
Which palette was most challenging to use? Why?
Include a header and images of both the warm and cool versions of your artwork.

In Adobe Illustrator, create a still-life drawing of the attached image using a complementary color palette (red/green, blue/orange, or yellow purple). Though limited to two colors, you may use tints, tones, and shades of the two colors chosen. When done, screenshot your composition and post to your blog. Create the following headline: Drawing Practice 9 and give a quick summary of how you feel about your final product.

Using Adobe Illustrator, create a composition that features an animal in its natural habitat, with the focus being on the element texture. Consider the texture of the animal's fur, feathers, or scales, as well as the texture of the environment around it. Feel free to use a reference image if needed.

Examples: A jaguar camouflaged in a dense jungle, a deer's fur blending into the rough bark of a tree, or a polar bear standing on a snowy tundra, with its fluffy fur contrasting against the smooth snow and ice.

This drawing practice 8. Add a screenshot and brief explanation of your drawing experience on your blog.

On your blog, answer the following:
1. Which color's meaning made the most sense to you?
2. Which were you most surprised by?
3. List five colors and their associated emotion as well as the industry they represent.

Take a look a Georges Seurat's "A Sunday on La Grande Jatte" (1884). On your blog, explain how Seurat uses the elements of design in his composition. Include the photo and a header.

Using Adobe Illustrator, create a drawing of a scene from a dream that you've had. Be sure to consider the composition and placement of elements on your art board. This image should be drawn freehand and have realistic color added. At the end of 20 minutes, screenshot your illustration and post it to your blog. Create the following headline: Drawing Practice 7 and give a quick summary of how you feel about your final product.

On your blog, list and show an example of each of the nine color harmonies that we discussed in class (warm, cool, complementary, split complementary, analogous, triad, tetrad, monochromatic, tints, tones, and shades).

For each harmony, provide the following:

1. Name of the color palette
2. Example image
3. One point that you recall about this color harmony from our class discussion

On your learning blog, answer the following questions in your own words, using complete sentences. Include a header and image.

1. What three colors are primary?
2. What three colors are secondary?
3.  What six colors are tertiary?
4. Which group of colors advance in a layout?
5. Which group of colors recede in a layout?
6. Explain why black and white are not on the color wheel.
7. What color do you mix to get a tone of a color?
8. What hues make up the color brown?

Today you will create a visual presentation that explores the emotional meanings of colors and how they are used in marketing and advertising across different industries. 

Research the emotional associations that people typically have with different colors. This may include cultural differences in color meanings. Include what emotion the color causes, what industry it is used to represent, and what the color messaging the color is used for.

Create a presentation that incorporates the following elements:
• A brief introduction to the emotional meanings of 10 colors (RED, YELLOW, BLUE, GREEN, PURPLE, ORANGE, BROWN, WHITE, GRAY, BLACK).
• Discuss specific industries and how they use color to communicate their brand or product. Identify at least 3 examples of how colors are used in marketing and advertising across different industries (e.g. food and beverage, fashion, technology, etc.). Focus on specific companies or brands. Answer whether or not the use of color in different marketing campaigns is successful or unsuccessful.

Your presentation should be visual, using images and color to illustrate your points, using minimal words to support your communication. Please create it in Adobe Illustrator at a size of 14x11 with multiple artboards in a single document. Turn a .pdf file and make sure to create outlines so that fonts are properly viewed from my end.


Grading:
Your assignment will be graded on the following criteria:
Accuracy of research (25 pts)
Clarity and organization of the layouts  (25 pts)
Creativity in presentation design  (25 pts)
Originality  (25 pts)

On your blog, respond to the following prompt about the attached image: 

State which elements (remember, there can be more than one) are present and give a brief explanation on why you feel those particular elements make up the composition. Include the image attached and a header.

Using Adobe Illustrator, create a drawing that interprets someone or something that you either love or dislike. Your composition should use color as a tool that strongly communicates either love or dislike. This image should be drawn freehand. At the end of 20 minutes, screenshot your illustration and post it to your blog. Create the following headline: Drawing Practice 6 and give a quick summary of how you feel about your final product.

On your learning blog, share one example of artwork that is created with texture as the primary element as well as one example that shows color. Explain why you feel texture and color are the dominant elements in your examples. Also answer the following questions in your own words, using complete sentences:

1. Name and explain the two kinds of texture.
2. What does texture add to a layout?
3. What is another word for color?
4. What are the two color temperatures we discussed?

On your blog, tell the story of your life through five different textures. These could represent people, memories, or emotions. Include a header and images for each texture, as well as a brief explanation on what your chosen textures represent.

Using the attached Adobe Illustrator file, select 5 actual textures based on the prompts. You will use the image to create an implied version of the textures you have selected. Turn this file in as a properly labeled .pdf file.

The goal of this exercise is to push you to test your creativity by turning blank circles into recognizable objects in a short time. Using Adobe Illustrator, turn as many of the blank circles as possible into recognizable objects within a 20-minute time frame.

At the end of 20 minutes, screenshot (shift command 4) your illustration and post it to your blog. Create the following headline: Drawing Practice 5 and give a quick summary of how you feel about your final product.

Using the attached Adobe Illustrator file, select 5 actual textures based on the prompts. You will use the image to create an implied version of the textures you have selected. Turn this file in as a properly labeled .pdf file.

Negative space is the space around and between things. It’s the space between, under, and around everything. We are all aware of that space. We are constantly managing to look for it and find it in order to navigate this world.

Not only does negative space exist, but it can be used to create shapes. Normally, we may not see these spaces as shapes, but as artists, it is important to be sensitive to the shapes made by the things around us.


FOR THIS ASSIGNMENT: 
Use Adobe Illustrator to create a composition using negative space as the dominant element in your layout. This composition should show the relationship between two items – one representing positive space in the layout and the other representing negative space. Each should represent an object and work together with the other to create an image or tell a story. Too many objects and details in your layout can run the risk of over-complicating your idea – so be careful. See the examples below. 

BE CREATIVE!

On your learning blog, share an example of artwork that is created with value as the primary element. Explain why you feel value is the dominant element in the example. Also, answer the following questions based on our discussion on space in Wednesday's class:

1. How do you create a tint of a color?
2. How do you create a shade of a color?
3. When used effectively, what does the element of value add to a composition?

In Adobe Illustrator, use value to create a drawing of an object. You may use a reference image. Remember to give context to the surroundings of the object. When done, screen shot your composition and post to your blog. Create the following headline: Drawing Practice 4 and give a quick summary of how you feel about your final product.

On your learning blog, share an example of artwork that is created with value as the primary element. Explain why you feel value is the dominant element in the example. Also, answer the following questions based on our discussion on space in Wednesday's class:

1. How do you create a tint of a color?
2. How do you create a shade of a color?
3. When used effectively, what does the element of value add to a composition?

Using Adobe Illustrator, you will create a landscape that uses a monochromatic color palette...meaning, you are limited to one color throughout your entire composition. The way that you will achieve depth and dimension is by using the 10-step value scale. Be sure to plan for depth in your layout (reference your notes from the section on "Space" from our class discussion. See examples below. Turn in as an .ai file.

Requirements:
• Create one landscape containing AT LEAST 12 layers - these layers should be named and labeled according to the artwork on them.
• The layout should represent a monochromatic color scheme - one color using values throughout. Keep in mind that this includes tints, tones, and shades of the color you select.
• Your composition should feature AT LEAST one silhouette in the foreground (closer objects appear larger and darker).

Setting Ideas:
Nature landscape
Cityscape
Space landscape

Silhouette Ideas:
Person
Animal
Robot
Monster
Statue
Tree
Structure (house/building)

On your learning blog, share an example of artwork that is created with space as the primary element. Explain why you feel space is the dominant element in the example. Also, answer the following questions based on our discussion on space in yesterday's class discussion:

1. What are the two types of space?
2. What are the three sections that makeup space?
3. When used effectively, how can the element of space make a successful layout?

Using Adobe Illustrator, draw your favorite childhood toy. You may use a reference photo and the image should be drawn freehand. At the end of 20 minutes, screenshot your illustration and post it to your blog. Create the following headline: Drawing Practice 3 and give a quick summary of how you feel about your final product.

On your learning blog, share one example of artwork that is created with shape as the primary element as well as one example that shows form. Explain why you feel shape and form are the dominant elements in your examples. Also answer the following questions in your own words, using complete sentences:

1. What makes shape different than form?
2. What units of measurement are used to measure shape?
3. What units of measurement are used to measure form?

On your learning blog, share an example of artwork that is created with line as the primary element. Provide an explanation of why you feel line is the dominant element in your example. Also, list three things that you learned about the element of line in yesterday's class.

Using the element of line that we have discussed today, you are going to create mini compositions in the Adobe Illustrator file attached to this assignment. There are 24 boxes in the document on a template layer. Your challenge is to use the element of line in any form to create 24 different mini-compositions (the way elements are arranged on a page).

RUBRIC: You will be graded on the following:
• Usage of line to create a composition (35 pts)
• Craftsmanship (50 pts)
• Completion of all boxes (15 pts)


Turn in your completed .ai or .pdf file here.

Using the attached file, create the following file formats and upload them here when done:
AI
JPG
PDF
PNG
SVG

Using Adobe Illustrator, draw a monkey skateboarding. Be sure to create a background that gives context to the monkey's location. This image should be drawn freehand (you may use a reference image) and have realistic color added. At the end of 20 minutes, screenshot your illustration and post it to your blog. Create the following headline: Drawing Practice 2 and give a quick summary of how you feel about your final product.

For this assignment, you will be creating a poster in a flat artwork style that represents who you are as a person. Choose things that show what you are interested in, hobbies, jobs, identifiers for how you look/dress, and overall things that represent you and the way you show up in the world.

Each item you include must be created by you even if you trace reference images...all artwork should be made of original points and paths. You will need to have a minimum of 6 created images in your design, this does not include text. The size of the text is up to you, but make it large enough to make sense in poster size. Flat design is all about simple colors, simple artwork, and simple edges. Keep your ideas simple and think about the overall balance of your design. The overall poster should have a clear theme. ​

Set your poster size as 12 INCHES x 14 INCHES in Adobe Illustrator.

As you work, save your project frequently as a .PDF file and name it firstinitial_lastname_flatdesign.ai before you turn it in. Remember to save it to your folder on your desktop!


The final poster is due Friday at the end of the class block. See examples below.

On your Adobe Express blog and in complete sentences, answer the following questions, WITHOUT looking at your notes:

1. What are three things that you learned about different file formats during your research?

Remember to add a header and an image to complete the post.

Using Adobe Illustrator, draw a flower in a vase sitting on a window sill. This image should be drawn freehand (you may use a reference image) and have realistic color added. At the end of 20 minutes, screen shot (shift command 4) your illustration and post it to your blog. Create the following headline: Drawing Practice 1 and give a quick summary of how you feel about your final product.

Research the following commonly used file formats in digital art: 
JPEG
PNG
GIF
TIFF
PSD
PDF
AI
EPS
SVG
1. Answer the following general questions:
What is a file format and why are they used?
2. Research and compile information about each format. Include the following:
Typical file sizes (could be a range of sizes)
Compression methods
Transparency support 
Intended uses 
Pros and cons of each file format
Any software specific to the file format (if any)
Differences and similarities between formats
3. Use Google Slides, Adobe Express, or Canva to create a visually engaging slide that presents your research. Share the link on this post when done.

We will take the Safety Exam today. Take a few minutes during this time to look over your study guide in preparation.

There are so many different social media sites that are right at our fingertips. Each one has its own culture and brand personality. Which social media site best fits you as an online user? Why do you prefer this platform? Also tell me which social media site is your least favorite and why you feel that way. If you do not use social media at all, please explain why. Include a header and image.

OBJECTIVE:
Create a cohesive collection of five 2-D animal face illustrations using Adobe Illustrator. Utilize reference images to identify and translate the underlying shapes of each animal's face, while exploring the creative use of color and shape to produce visually engaging pieces of digital art.

INSTRUCTIONS:
1. Choose five different animals. Obtain reference images for each selected animal.
These images will serve as visual guides to identify the shapes that make up the animal's face.

2. For each animal, carefully analyze the reference image to identify the fundamental shapes that constitute the facial features. Identify and deconstruct shapes such as circles, ovals, triangles, rectangles, and polygons that form the eyes, nose, mouth, ears, and other facial elements.

3. Use Adobe Illustrator to create a 2-D representation of each animal's face.
Start by creating a basic outline using the Pen Tool, focusing on the identified shapes.
Experiment with different stroke widths to emphasize key features.

4. Apply an imaginative color palette to each animal's face. Consider how to implement color in a way that conveys the personality and the essence of the animal.

5. Arrange the animal face illustrations on individual artboards set up in one Adobe Illustrator document (15 total - 5 that show your animals, 5 that show basic shape identification, and 5 that show your finished illustration with your selected color palette).
Ensure that the pieces work harmoniously together as a unified collection, despite the distinct characteristics of each animal.

6. Save the document as a .AI file. Create all five images into a single Adobe Illustrator file for submission. This file should be properly labeled with your first initial, last name, and the project name (Animal Collection), with NO SPACES.

On a Google Doc, answer the following in a 1 paragraph format:
1. Do you consider yourself to be a creative person?
2. Why or why not?
3. How long have you been creating art?
4. Do you share your art on any social media platforms? Are you willing to share your handle?
5. What is something you have created in your life that you are proud of?
6. What genre of art do you create (doesn't have to be digital...discuss anything that you create)?
7. Who is an artist that you follow or admire? What do you like about their work?

Share this document with me at: [email protected]

On your blog, in complete sentences, describe your experience so far with Adobe Illustrator and the Pen Tool so far. What are your frustrations? What do you enjoy? What do you not understand that we've already covered? Please include a header and photo to support your post.

On your blog, discuss a time that someone said or reacted to your art work that really made you feel validated. Also give an example of a time that someone said something negative or unsupportive about your artwork or something that you created. Please add an image and header.

The attached file will give you the opportunity to use the Pen Tool, Curvature Pen Tool as well as several tools that support the Pen Tool.Once you have completed the entire practice sheet below, save and turn in as an Adobe Illustrator file. The file extension should be .ai.

Today we will recreate the image in the attached Illustrator file.
Your goal is to make your image and the example look as close to identical as possible. Turn in your completed .ai file here.

Everyone has a Creative Type. What’s yours?

The Creative Types test is an exploration of the many faces of the creative personality. Based in psychology research, the test assesses your basic habits and tendencies—how you think, how you act, how you see the world—to help you better understand who you are as a creative.

These personality types aren’t black-and-white labels. While there’s probably one core type that best describes you, you may change types at different points in your life and career, or even at different stages of the creative process. As a creative, you have a little bit of all eight Types inside you.

Please complete the assessment at the link below. Once you are done, take a screen shot of your result (shift command 4) and post it to your learning blog. Write a brief summary on what your creative type is, whether or not you agree and why. Remember to include a heading.

On your Adobe Express blog, introduce yourself to me. Tell me things about yourself that you think may be important for me to know about you (jobs, moodiness, not a morning person, overachiever, etc). Include one thing that concerns you about this class, as well as one thing that you hope to learn. Please also include a digital art & design career that you might be interested in pursuing in the future.


Your post should communicate visually as well as verbally.

Turn in a screenshot of your drawings here. In the private comments, write about your first experience with Adobe Illustrator and any frustrations you may have encountered.